Bob Baker — fourth-generation farmer, lifelong resident of Alva, Oklahoma, and King Arthur grower — is at the wheel as we make our own road through his fields. Bouncing along, he points to the hillside dugout and artesian well his great-grandfather almost died trying to dig in the middle of this open prairie. Big dreams, I think. I guess that’s what it takes. 

We park and climb out into thick grass, fertilized by his grazing cattle. It’s nice, but not exactly hospitable.  

“It’s windy!” I holler.  

“That’s not wind,” he replies through a smile. “That’s normal!” 

We’re standing where the door to the dugout would have opened to the southeast, avoiding the dominant northwest wind. In all directions are busy fields, alive with ladybugs. A red-winged blackbird calls into the wind as a scissor-tailed flycatcher swoops through looking for supper. Swaying in front of us, as far as the eye can see, are 4 Generations Organic Farms' fields of organic wheat, much of it destined for bags of King Arthur flour.  

Bob standing in a field of wheat
Bob is a steward of the land he farms.

As perfect as this scene is — a baker standing next to a farmer admiring the fruit of a season, dreaming of breads and pastries — the truth is that farming is hard. I don’t mean regular struggles with to-do lists longer than a field row. I’m talking about big things: from our changing climate to labor shortages to the basic fact that farmers feed the world. It ain’t easy. 

“They don't say much,” he replies, when I ask him what the farmers around here have to say about his methods. Most grow conventional wheat, doing things the way they have for decades. Eight years ago, Bob looked at the growing market for organic grain and ditched his playbook.

“So why did you switch to organics?" I ask, knowing that he’s going against the grain. 

“Well, the answer I’ll give you, you’re probably not going to like. I got into it for the money.” He explains that because of the low margins of conventional grain pricing, he could rent his land to another farmer and earn about the same as he would growing crops himself. So he could either farm, working and worrying all year, or just rent out his land and “sit on the beach in Florida and drink Mai Tai’s.”

But there was a third option, one requiring transitional years, a huge outlay of investment capital, new machinery, and new growing methods: He could switch to organic and sell his wheat at a better margin. 

Harvesting wheat at sunset
All farming poses challenges, but organic farming presents a whole different set of obstacles. 

When I ask about challenges, he responds, ready to laugh, “Well, how much time do you have?” Growing certified organic crops is, as Bob might say in his drawl, “a whole 'nother thing.” 

While both conventional and organic farms produce wheat, the differences between the farming systems are more complicated than simply manure versus chemicals. Organic farming at its core is about building (restoring and stewarding) the farm ecosystem.  

“We have mined our soil of the nutrients, and now farmers are tricking the plant into producing wheat. In organic, we’re not dumping on the nitrogen because we can’t.” In order to grow vigorous plants with good yields in an organic system, “We had to go back to the basics of the soil and ask, ‘What do we need to grow this plant?’” To find the answer, he went digging. 

The National Resource Conservation Service, founded by Franklin Roosevelt in response to the destruction and loss of topsoil in the Dust Bowl years, states that “Soil health is defined as the continued capacity of soil to function as a vital living ecosystem that sustains plants, animals, and humans.”  

This system, rather than being fueled by something from above, is driven by what’s beneath.

Speaking with the passion of the converted, Bob recounts the work he and his team have done to restore levels of minerals and micronutrients on the farm. When he talks about the results, it’s as though he’s stuck his head in the ground and looked around; bacteria processing nutrients, fungi and networks of mycelium, earthworms (formerly nonexistent) aerating the dirt, plants sequestering carbon, and deep roots drawing minerals from all directions beneath fields of undeniable vigor.

“See those terraces?” Bob asks, referring to the system of raised dirt levees that wind like topographic lines along elevation contours. He explains that they reduce erosion, keeping valuable moisture where the wheat needs it while also preventing run-off.

He points to the field edges where catchment ditches remain unmowed. On the advice of biologists, he’s let the grasses and native species grow, providing valuable habitat for ladybugs and other beneficial insects — another link in the healthy chain, another reason that the flycatchers are here.

Field of organic wheat
Bob's organic wheat goes from his rolling fields ... 
Bags of King Arthur organic flour being processed
... to bags of King Arthur organic flour. 

Bob sums up his mission in two words: “Soil health.” More specifically, “Building the biology back into the soil so it’ll be there for the next generation.” Walking through the offices of 4 Generations Organic Farms, it's clear that in 100 years this place will need a name change for a new generation.

King Arthur organic flour is available through our online shop and in grocery stores nationwide.


Click to find at online retailers

Organic White Whole Wheat Flour

Organic Whole Wheat Flour

Organic Bread Flour

Organic All-Purpose Flour


Photos by Scott Slusher.

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About Martin Philip

Martin Philip is an award-winning baker and author. His critically acclaimed book, Breaking Bread: A Baker’s Journey Home in 75 Recipes (HarperCollins, 2017), is a Wall Street Journal best seller and was chosen as the best cookbook of 2018 by the New York Book Industry Guild. It won the 2018 Ve...
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