ROTY Coffeecake
Recipe of the Year: 2023

10 cakes for 10 years

Recipe of the Year

A cake that can do anything

Our 2023 Recipe of the Year journey started with a simple goal: to perfect the classic coffee cake. After a few months of tinkering, we landed on a failproof recipe that marries the most tender cake (thank you, reverse creaming) with the crispiest crumbs. Watch how to make it step-by-step.

But instead of a single recipe (and in honor of our 10th Recipe of the Year), we created 10 variations of this incredible coffee cake. We’ll be revealing new versions throughout the year, so don't pick a favorite just yet — there’s lots more coffee cake on the way.

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How we perfected a classic

Stand mixer

Reverse creaming

Mixing the dry ingredients with the butter to form a paste limits gluten development and results in a tender, moist cake.



The secret to the crispy crumbs? Confectioners’ sugar, which includes a touch of cornstarch that takes the topping's texture from soft to crisp.


Hint of tang

Using buttermilk or Greek yogurt in the cake balances the sweetness, and the acidity helps keep the cake soft.


Something special

Whether it’s three doses of chocolate, bright stripes of jam, or a ribbon of cinnamon filling, each coffee cake has a special ingredient that gives it big flavor.

3 drops, 10 flavors of coffee cake

Winter Collection


4 fun coffee cake flavors for every occasion. See them below.

Spring/Summer Collection

Spring / Summer Collection

Three bright, fruity flavors are coming your way on May 1st!

Fall/Holiday Collection

Fall / Holiday

Cozy coffee cakes for cold weather, dropping September 1st.

Drop One

The Winter Collection

Four recipes to celebrate the season

Birthday Coffee Cake

Birthday Coffee Cake

LOTS of sprinkles for celebratory energy. Almond extract for nostalgia. Cocoa filling for chocolate frosting vibes.

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Crumb Lover's Coffee Cake

50% less cake, 50% more crumb. A coffee cake for people who eat crumbs with a spoon.

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Triple Chocolate Coffee Cake

Chocolate milk in the batter. Cocoa in the crumb. Mini chips in the filling.

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Cinnamon-Crisp Coffee Cake

Cinnamon-Crisp Coffee Cake

The recipe that inspired the rest. Ultra-soft cake. Crispy crumbs. A hidden layer of rich cinnamon filling.

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ROTY Video

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Feed your curiosity


How we perfected the ultimate coffee cake, our Recipe of the Year 

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Recipe of the Year Archives

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