King Arthur Baking's Signature Flours

King Arthur News and Press Releases


In the Press

King Arthur Baking one of Fast Company's Brands That Matter

Fast Company’s first-ever Brands That Matter list honors companies and nonprofits that have had an undeniable impact on business and culture.

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Recent Company Stories

Pancake mixes lined up on the counter

Make breakfast a breeze with our new line of pancake mixes

Jun 7, 2021

Breakfast is solved with one (or more!) of our five pancake mixes, ranging from classic diner-style buttermilk to playful confetti to fluffy gluten-free.

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Jason holding tray of morning buns

For these bakers, Pride is about celebration and reflection

Jun 1, 2021

Throughout June, they're baking for their communities, showing up as their full selves, and working toward a better future for all members of the LGBTQ+ community.

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In the Press

Brands That Matter

Fast Company

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23 Fall Cookbooks We're Reading (and Cooking from) This Season

Food and Wine

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The Essential Baking Ingredients and Seasonings for 2021 and Beyond

The Kitchn

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Recent Press Releases

new product

King Arthur Baking Company Introduces New Products to Make Baking Easy, Delicious and Accessible

Jul 27, 2021

King Arthur Baking Company, America's premier baking brand that supplied consumers through the baking boom of 2020, continues its legacy with new products designed to make baking easy and accessible to all bakers, no matter their skill level.

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King Arthur Flour is now King Arthur Baking

King Arthur Flour, Now King Arthur Baking Company, Rebrands to Celebrate Commitment to Baking

Jul 20, 2020

America’s oldest flour company introduces new logo to represent its heritage, quality, commitment to agriculture and, most of all, baking.

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