King Arthur News and Press Releases
King Arthur Flour, Now King Arthur Baking Company, Rebrands to Celebrate Commitment to Baking
America’s oldest flour company introduces new logo to represent its heritage, quality, commitment to agriculture and, most of all, baking.
Recent Company Stories
We bake like it’s our job
Aug 10, 2020
At King Arthur Baking Company, our mission is to help customers bake better. And we believe the best way to understand your baking needs is to become even better bakers ourselves.
10 ways baking brings us joy
Aug 3, 2020
As King Arthur Flour becomes King Arthur Baking Company, there are some things that just don't change — like how we bake up happiness as individuals and as a community of employee-owners.
In the Press
Recent Press Releases
King Arthur Flour Introduces Innovative Products for Keto, Low-Calorie and Gluten-Free Baking
Mar 2, 2020
America’s oldest flour company brings the joy of baking to everyone with new products, including three new specialty flours, a sugar alternative and two new flavors of its popular Gluten-Free Single Serve Dessert Cups.
51 Businesses Named As Best Places to Work in Vermont 2020
Jan 14, 2020
Vermont Business Magazine and the Vermont Chamber of Commerce recognize places of employment in Vermont that benefit the state's economy, workforce, and businesses.