King Arthur Baking Company’s podcast wins two top honors at the 4th Annual Signal Awards

[Norwich, Vt., Nov. 19, 2025] – Things Bakers Know, King Arthur Baking Company’s podcast, has been honored with two awards — Gold and Listener’s Choice — for Brand Storytelling in the Arts at the 4th Annual Signal Awards. 

The Signal Awards celebrate editorial excellence in podcasting, honoring the organizations, artists, and brands shaping the medium. Each year, Gold, Silver, and Bronze winners are named, with the public voting on Listener’s Choice across categories. The 2025 awards drew more than 385,000 votes from over 127,000 listeners worldwide — the largest participation in the event’s history. Winners are chosen by a panel of leading podcast creators and industry experts.

"We’re thrilled to see Things Bakers Know recognized for its storytelling and connection to bakers everywhere. This podcast reflects the work we love most: sharing knowledge, celebrating craft, and creating a space where bakers of all levels can feel supported and inspired. We’re grateful to our hosts, guests, and listeners for making this show what it is — and we look forward to bringing more meaningful conversations to the baking community,” said Rossi Anastopoulo, senior producer of Things Bakers Know.  

About Things Bakers Know 
Launched in spring 2025, Things Bakers Know features King Arthur’s Jessica Battilana and David Tamarkin as they explore every corner of the baking world. Each episode dives deep into a different baked good — its history and lore, tips and tricks, trends and takes — and they always leave time to answer baking questions from listeners. Along the way, they chat with the best bakers in America to get their expert advice. Since its debut, the show has been praised for its warmth, expertise, and ability to make baking accessible and inspiring. 

About King Arthur Baking Company 
Founded in 1790, King Arthur Baking Company is America’s first flour company and has become a trusted resource for both home and professional bakers. Certified B Corp and 100% employee-owned, King Arthur is committed to quality ingredients, education, and community. Visit KingArthurBaking.com for recipes, baking guides, expert tips, and more.

About The Signal Awards 
The Signal Awards recognize impactful, innovative audio projects across the podcast industry. Now in its fourth year, entries are evaluated by the Signal Awards Judging Academy, a diverse group of leaders who review thousands of hours of audio to identify standout work and elevate it to award-winning status.