Grains for Good
Good baking starts from the ground up.
Together, we’re helping expand farming practices that build healthier soil and more resilient wheat one bake at a time.
Meet the Farmers Behind Your Bakes
Real farms, real change—see how soil-health practices show up in the flour you love.
Matt & Janna Splitter
"Our goal is simple: Leave the land better than we found it."
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For Matt and Janna, farming runs in their blood. They both come from agricultural families, and they have been farming together for almost two decades, growing wheat, corn, soybeans and grain sorghum. Their approach is rooted in care for the soil, particularly when faced with erosion issues in the semi-arid landscape they cultivate. They adhere to sustainable practices including no-till, cover cropping, and grass waterways, all designed to retain moisture and improve soil health. That approach is key to a successful farm, but it's also rooted in their dedication as stewards of the land; they are intent on nurturing and actively improving the land they farm, setting up success for generations to come. And as bakers themselves, they proudly note that "We grow wheat with the same standards we expect for our own family’s table."
Abby Friesen Kroupa
"We take pride in the health of our soils."
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Abby is a sixth-generation farmer from Thomas County, Kansas who has been farming since she could walk. Alongside her husband, her parents, and her daughter, she operates Clint and Abby Kroupa Farms and Steve Friesen Farms growing corn, hard winter white wheat, and soybeans. That winter wheat is milled into King Arthur Golden Wheat flour, and like all of her crops, it is grown using regenerative practices including no-till and crop rotations. Abby and her family are intimately involved in every aspect of their farmwork and crops yields, and they are dedicated to soil health, water retention, and energy reduction in their growing practices.
How We Make It Happen
We aim to lead the transition to regenerative agriculture, and we focus on the cornerstones that make this possible at scale.
Golden Whole Wheat Flour
Milled from wheat grown using regenerative practices, Golden Wheat features the goodness of whole grains in a lighter, milder-tasting flour. Each bag helps restore soil health and strengthen our food system.
Frequently Asked Questions
- What is regenerative agriculture?
A practical set of soil health management practices — including diverse crop rotations, reduced tillage, living roots, animal integration and better nutrient management — tailored to each farm and measured over time with independent assessment.
- How do you measure progress?
We measure progress through a Soil Health Scorecard built with Kansas State and Sustainable Food Lab. Through our bi-annual Scorecard update process and regular meetings with each program, we constantly receive feedback from farmers, millers, agronomists, and researchers to consider changes to the required management practices. We track adherence to Scorecard requirements on all fields enrolled in the program and conduct soil testing to measure change over time.
- What are the benefits?
Prioritizes soil health, creates resilient ecosystems, ensures farming community well-being, fosters biodiversity, sequesters carbon, and reduces inputs.
- How does this help my baking?
Healthier soils grow resilient, high‑quality wheat—resulting in flour you can count on for consistent, reliable results every time you bake.
- Which King Arthur flours are part of Grains for Good?
Golden Whole Wheat is identity preserved and grown with regenerative practices. In addition, some of our other flours (like All Purpose) include regeneratively grown wheat mixed with other wheat — so your everyday bakes can also support soil health.
- What's the 2030 goal?
All flour milled with 100% regeneratively grown wheat — a clear path toward better soil and better baking, at scale.