Our Food Philosophy
Our Food Philosophy is rooted in our mission and core values, driving us to continually improve our products and discover new ways to share the joy of baking. We believe baking inspiration, joy, and success all start with a quality product — and above all, that people have a right to know what’s in their food.
We’re thoughtful about every ingredient we use, across all King Arthur products and recipes, including the food served in our café and bakery in Norwich, Vermont.
As we grow and learn, our Food Philosophy continues to guide every decision, ensuring the quality of everything we create.
Our Flour
As a baking company, flour is our most important ingredient, and we hold our flours to a specific set of quality standards. Our flour is never bleached or bromated, and we strive for the strictest milling standards in the industry. Learn more »
Grains for Good: Building a Regenerative Future
Flour is the heart of our business, so it makes sense that we think critically about wheat — how it’s grown, harvested, and milled in alignment with our values.
Regenerative farming gives more to the land than it takes. It nurtures soil health, supports biodiversity, and strengthens farming communities — resulting in resilient crops and flour you can trust. By 2030, all our retail flour will come from wheat grown using regenerative practices.
When you bake with King Arthur, you’re baking with purpose — supporting a future where soil, farmers, and communities thrive. Learn more »
Thoughtful Ingredients
We’re thoughtful about every ingredient we use. We follow Whole Foods Market’s banned ingredient list to ensure the highest standards and pay extra attention to ingredients with environmental or ethical challenges.
There’s no one-size-fits-all solution. We look at each ingredient on its own — building grower partnerships, selecting certified sources, or diversifying supply — always taking the extra steps to do what’s right for people, the planet, and your baking.
Our commitment to thoughtful sourcing helps us create products you can feel good about — today and into the future.
Non-GMO
All King Arthur brand products are made without genetically modified (GM) ingredients. Many are verified by the Non-GMO Project, and others follow our own Sourced Non-GMO program.
Importantly, there is no GMO wheat in production in the U.S., which makes sourcing non-GMO wheat for our flours and mixes especially straightforward. Learn more »
Food Safety
Allergens
Along with our production partners, we always meet or exceed best-in-class food safety practices when preparing King Arthur Baking Company brand foods, employing methods designed to prevent unintended contact between major allergens and our ingredients, flours, blends, and baking mixes. Learn more »
Gluten-Free
Whether you have celiac disease or simply want to decrease the amount of gluten in your diet, we've got you covered. Our carefully crafted products raise the bar on gluten-free baking, from award-winning mixes to specialty flours and more. Learn more »
Sourcing Responsibly
When you choose King Arthur, you're also choosing the trusted partners who help make our wide selection of products possible. We work with suppliers who share our commitment to quality, safety, and responsible practices.
We require safe working conditions across our supply chain and are building programs to regularly check in on our partners’ social and environmental efforts. It’s all part of our promise to deliver food that’s made with care — for people and the planet.
