We bake like it’s our job
Because at King Arthur Baking Company, it is
Aug 10, 2020
King Arthur Flour is now King Arthur Baking Company. We’re not the type to rush into anything, but after 230 years, we were ready for an updated name and a new logo that better represent who we are today. And it’s a pretty simple story. We are bakers, committed now as always to spreading the joy of baking.