Being A Baking Company Posts

King Arthur Flour is now King Arthur Baking Company. We’re not the type to rush into anything, but after 230 years, we were ready for an updated name and a new logo that better represent who we are today. And it’s a pretty simple story. We are bakers, committed now as always to spreading the joy of baking.


Baker weighing flour with a scale

We bake like it’s our job

Because at King Arthur Baking Company, it is

Woman and young girl baking together

10 ways baking brings us joy

How we bake up happiness at King Arthur Baking Company

Woman rolling pastry on large table.

Live, learn, and bake

The newly renamed King Arthur Baking Company remains devoted to education

Group of King Arthur flours

Why we’re changing our name after 230 years

A reflection of who we’ve always been