King Arthur Baking Company Named to Fast Company’s Annual List of the World’s Most Innovative Companies of 2024

This recognition is a testament to King Arthur Baking Company’s 230+ years of industry-leading innovation as America’s most trusted baking authority

Climate Blend

[Norwich, VT] (March 19, 2024) — King Arthur Baking Company has been recognized as the fifth most innovative consumer goods brand in Fast Company’s prestigious list of the World’s Most Innovative Companies of 2024. King Arthur Baking Company was recognized for its advancements in regenerative agriculture with the launch of its Regeneratively-Grown Climate Blend Flour, a flour that’s better for bakers and the land.

This year’s list shines a spotlight on businesses that are shaping industry and culture through their innovations. These organizations are setting new standards and achieving remarkable milestones in all sectors of the economy.

“We’re honored to be recognized among the world’s most innovative companies by Fast Company. This acknowledgment underscores our dedication to using our business as a force for good, a tradition that traces back over 230 years since the founding of King Arthur,” said Karen Colberg, CEO of King Arthur Baking Company. “Our commitment to innovation reflects the passion and creativity of our employee-owners. Together, we are making planet-forward, people-positive business decisions that will shape the future of baking.”

Since 1790, King Arthur Baking Company has been an industry leader, delivering the highest-quality flours, while leading in innovation for social and climate impact. The employee-owned brand is a founding Certified B Corp and a proud 1% for the Planet member.

King Arthur has pushed innovation over the past several years to address shifting consumer needs – like allergy-friendly products and Savory Bread Mix Kits that are ready in just one hour. The company recently launched a key new product on its road to sourcing 100% of its flour from regeneratively grown wheat, Regeneratively-Grown Climate Blend Flour – bringing climate resilience to consumers’ kitchens with flour that restores soil health. From community engagement to climate stewardship, new product innovation to robust educational resources – there are many ingredients that make King Arthur Baking a one-of-a-kind brand leading innovation.

The World's Most Innovative Companies stands as Fast Company's hallmark franchise and one of its most anticipated editorial efforts of the year.

“Our list of the Most Innovative Companies is both a comprehensive look at the innovation economy and a snapshot of the business trends that defined the year,” said Fast Company editor-in-chief Brendan Vaughan. “We saw extraordinary innovation across the board in 2023, but we also saw a handful of clear patterns: the growing footprint and impact of AI, the triumphant return of live events, and great leaps forward in climate tech. We face daunting challenges on many fronts, but the solutions we celebrate in MIC give me plenty of hope about the future.”



King Arthur Baking Company has been sharing the joy of baking since 1790. A certified B Corp and 100% employee-owned, King Arthur Baking is the ultimate baking resource, providing the highest quality ingredients for the most delicious baked goods, while inspiring connections and community through baking. King Arthur’s superior flours and mixes are available in supermarkets nationwide. Visit for more specialty baking items, mixes, gluten-free products, recipes, and more. Follow King Arthur Baking Company on Facebook and Instagram.



Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication Inc., and can be found online at