Who we are
At King Arthur, we believe in the power of baking. And that’s not limited to the products we create — we believe baking spreads joy, brings people together, and builds stronger communities. Our success is fueled by our genuine passion and excitement for what we do, the depth of our knowledge and curiosity, and the quality of the products and services we offer. We see ourselves in every one of our customers, inclusive of all identities and abilities, and we believe that baking is for everyone. Everyone is welcome at our table.
As a 100% employee-owned company, we cultivate a shared sense of pride and an engaged, transparent approach to leadership and business. Together, we foster a workplace that emphasizes a culture of belonging, embraces differences, and prioritizes respect, trust, empathy, open communication, collaboration, and personal fulfillment.
We have also been a Certified B Corp since 2007, consistently meeting high standards for social and environmental responsibility. As a founding B Corp, we’re committed to using business as a force for good — supporting our community of bakers, employee-owners, and farmers while caring for the planet for future generations. That commitment deepened even further in 2012, when we also became a Vermont Benefit Corporation, our legal corporate structure that requires us to consider the impact of our decisions on people and the planet alongside financial performance.
Our vision, mission, and values guide every decision, from how we source our products to how we serve our communities. We believe in doing right by our people, our planet, and our baking community. Here’s how that comes to life:
Our Vision: To inspire and share the joy of baking, bringing people together, and building stronger communities.
Our Mission: To empower bakers of all skill levels to discover the joy of baking by sharing our trusted expertise and creating exceptional products — guided by our values as a 100% employee-owned benefit corporation and B Corp.
Our Values: To always ground our work in quality, stewardship, passion, community, and employee ownership. From our flours to our recipes to our product sourcing, we seek the highest standards in everything we are and in everything we do. We use baking to build strong, vibrant connections and nurture inclusive community.
