Arturo Enciso of Gusto Bread in Long Beach, California draws on his Mexican heritage in his artisan-style baking. Inspired by masa harina's cultural and culinary significance, he's incorporated it into his Conchas de Maíz recipe for a fun twist on the classic concha.

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Though my parents are both from Mexico, they grew up with completely different tortillas at home. My dad is from the bustling city of Ciudad de México, while my mom was raised in the slower-paced north, in Chihuahua. In addition to the geographical and social differences between these two regions, there was also a culinary distinction: My dad was raised with fresh corn masa tortillas, while my mother’s family made wheat tortillas for their daily meals. And in this duality of south and north, city and country, corn and wheat, they raised me in California. I grew to appreciate both grains, as they were equally a part of my heritage and identity.

Here at my bakery Gusto Bread, both wheat and maize are at the heart of our identity. We make fresh masa from scratch and use it to make laminated pastries, cakes, and more. I’ve also explored using masa harina in breads and quickly fell in love with the flavor combination of wheat and maize — it felt so comforting and nurturing both in substance (these are powerful grains) and in taste. 

Arturo making Conchas de Maíz in his stand mixer Mitchell Maher
At work in the bakery whipping up a batch of conchas. 

I didn’t always bake with maize. As a self-taught baker, I spent years developing my craft and honing my skills via recipes by American bakers, food that was nearly all of European origin: pain au levain, galettes, English muffins, rye bread, etc. Eventually, I had a desire to expand beyond these styles to explore making and baking foods I grew up with, like conchas and tortillas (both wheat and corn).

Around that same time, I was compelled to learn about and practice nixtamalization, which is the ancient and magical process through which maize kernels are cooked in alkaline solution and then ground to make masa or corn dough. This method is what allows us to digest and absorb the nutrients maize has to offer, and it’s the technology that helped native civilizations thrive in the Americas. Masa is a food tradition unto itself and can be made into a myriad of dishes both nutritious and delicious; through nixtamal we get hominy, tortillas, atole, champurrado, tostadas, tamales, tlayudas, and more. In these ways, maize was as important to the people of this continent as wheat and bread were in Europe and the East. 

Sheet pan of Conchas de Maíz next to bag of masa harina Mitchell Maher
Given their roots, masa harina and conchas feel like a natural pairing. 

Masa harina (which translates as dough flour) is ground nixtamalized maize; when combined with water it becomes dough (masa). Using masa harina to quickly have masa at your fingertips without having to go through the long process of nixtamalization is huge. And through this food alchemy the flavors of the maize change as well — they are heightened and very fragrant, reminiscent of fresh corn on the cob. To me, this makes it a perfect ingredient to add to baked goods. 

I was excited when King Arthur developed their masa harina because it meant more folks would have access to explore this amazing food at home. I wanted to provide a recipe that would offer a new approach to this ancient ingredient while staying true to my beloved Mexican heritage. Conchas are a staple in any panadería — their sugary crust is usually a simple combination of flour, butter (or shortening), and sugar, with a flavored powder (chocolate, vanilla, etc.). At our bakery we make conchas with a cacao powder top, for example. Given that King Arthur finely grinds its masa harina, I thought it would make an excellent concha topping with a wonderfully crisp texture and toasted corn flavor, so I started baking. 

Beating masa harina topping for conchas in stand mixer Mitchell Maher
Thoroughly whipping the masa harina topping is crucial to success; it can take up to 15 to 20 minutes, so be patient. 

When making this masa harina topping, I recommend mixing the ingredients until super smooth and creamy, almost like Play-Doh. You want it to hold its shape; if it crumbles, it needs more time in the mixer. The element that makes the biggest difference here is the butter (type, temperature, and texture). For best results use a high-fat butter (around 80%) and leave it out at room temperature until it’s pliable. If that’s not an option, just beat the butter on high with an electric mixer until the texture is smooth.

Placing unbaked masa harina cookie topping on roll Mitchell Maher
A light coating of flour on your hands can help prevent the topping from sticking too much if it's difficult to handle. 

While mixing, the topping should become a soft but unified paste that doesn’t crumble easily. Be patient, it could take up to 15 to 20 minutes! Stop and check the dough and scrape the bowl as needed until it comes together and can be portioned, patted, and applied to your concha buns. If the topping is too soft and sticks to your hands, try dusting them with a bit of flour or even a coat of water.

Sheet pan of unbaked Conchas de Maíz Mitchell Maher
Ready for the oven. 
Sheet pan of Conchas de Maíz Mitchell Maher
Let the baked conchas cool for at least 15 minutes before serving, then dig in. 

In the end, my baking resulted in a roll with a hint of maíz in the crunchy topping that pairs wonderfully with the soft, buttery roll below. When I eat a Concha de Maíz, I’m reminded of a sweet tamal made into a pan dulce, with a tender bun and toasted sweet corn crust. I hope you also enjoy making this recipe and tasting the unique interplay of flavors and textures between wheat and maíz that continue to inspire me as a baker. 

Cover photo by Mitchell Maher.

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Arturo Enciso
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About Arturo Enciso

Arturo Enciso is a a self-taught baker based in Long Beach, California. For almost a decade, he’s grown his hobby into a career with his business Gusto Bread, a panadería that uses only masa madre (sourdough) for making bread and pan dulce. His baking philosophy embraces ancient knowledge and using transparently sourced, high-quality ingredients. He believes that good food provides a beautiful way for people to connect with one another, to the traditions and wisdom of the past, and foster relationships for a brighter future together.

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