Shaped by hand
Powered by heart.
King Arthur Flour is now King Arthur Baking Company
We're not the type to rush into anything, but after 230 years, we’re ready for an updated name and a new logo that better represent who we are today. And it’s a pretty simple story.
Baking with joy since 1790.
We're an employee-owned company, every one of us bakers at heart. And for generations, we’ve been there with you as you bake. Our mission is to be the ultimate resource and inspiration in the kitchen, to inspire connections and community through baking, and to use our business as a force for good.
Our mission & impact
We're an employee-owned company, every one of us bakers at heart. Our mission is to inspire connections and community by spreading the joy of baking.Learn more
Proud to support: Greyston Bakery
How New York's Greyston Bakery is tackling big social issues, one brownie at a time.Read the story
All flour is not created equal. The best baking starts all the way back in the wheat fields. We take pride in our responsible sourcing, our "never bleached" guarantee, and our carefully calibrated protein content, which means our flour gives you the same results, every time you bake. That's a difference you can taste, and a product you can rely on.Learn more
Trusted by the best
When you use King Arthur flour, you get more than the industry's most consistent flour. You get us, too.Read the story