Mobile Terms & Conditions

King Arthur Baking Company offers its customers mobile alerts regarding sales and promotions, recipes, products, and shopping cart reminders by SMS message (the "Service") on 27820. By participating in the Service, you are agreeing to these Terms and to our Privacy Policy.

Signing Up and Opting-In to the Service

Enrollment in the Service requires you to provide your mobile phone number and to agree to these Terms and Conditions. You may not enroll if you are under 18 years old. Before the Service will start, you will need to agree to these Terms. King Arthur reserves the right to stop offering the Service at any time with or without notice.

By opting into the Service, you:

A. Authorize King Arthur to use auto dialer or non-auto dialed technology to send recurring text messages to the mobile phone number associated with your opt-in (i.e., the number listed on the opt-in form or, if none, the number from which you send the opt-in, or, if none, the number on file for the account associated with your opt-in). 

B. Acknowledge that you do not have to agree to receive messages as a condition of purchase. 

C. Confirm that you are the subscriber to the relevant phone number or that you are the customary user of that number on a family or business plan and that you are authorized to opt in. 

D. Consent to the use of an electronic record to document your opt-in. To request a free paper or email copy of the opt-in or to update our records with your contact information, email us at To view and retain an electronic copy of these Terms or the rest of your opt-in, you will need (i) a device (such as a computer or mobile phone) with Internet access, and (ii) and either a printer or storage space on such device. For an email copy, you'll also need an email account you can access from the device, along with a browser or other software that can display the emails. 

Content You May Receive

Once you affirm your choice to opt-in to the Service on 27820, your message frequency may vary. You may receive alerts about:

A. Sale promotions
B. Event information
C. Product launch announcements
D. Cart reminders
E. Recipes and educational resources
F. Back in stock alerts
G. Price drop alerts
H. Low inventory alerts

Charges and Carriers

Message and data rates may apply. Please consult your service agreement with your wireless carrier or contact your wireless carrier to determine your phone's pricing plan and the charges for sending and receiving text messages. You acknowledge that you are responsible for any message, data or other charges incurred (usage, subscription, etc.) as a result of using the Service.

Supported carriers are AT & T, T-Mobile, Verizon Wireless, Sprint, Boost, Virgin Mobile, U.S. Cellular, Cricket, Alltel, Cincinnati Bell, Cellcom, C-Spire, nTelos, MetroPCS, and other smaller regional carriers. The Service may not be available on all wireless carriers. King Arthur may add or remove any wireless carrier from the Service at any time without notice. King Arthur and mobile carriers are not responsible for any undue delays, failure of delivery, or errors in messages.

To Stop the Service

To stop receiving text messages from King Arthur, text the word STOP to 27820 any time or reply STOP to any of the text messages you have received from 27820. After texting STOP to 27820, you will receive one additional message confirming that your request has been processed.


You can text HELP for help at any time to 27820. This will provide you with the link to contact us. You can also contact us toll-free at 800-827-6836.

Legal Disputes – The Requirement to Arbitrate

King Arthur Baking values its customers and endeavors to resolve customer issues that may arise. If you have a question about a product or purchase, please contact us. On occasion, a third party may be necessary to help us resolve our disputes, and this agreement limits us to arbitration (or small claims court, if a claim qualifies) in all such instances.

You and King Arthur Baking agree that all disputes between us that we cannot resolve informally shall be resolved on an individual basis only by binding arbitration or in small claims court.  

You and King Arthur Baking further agree to waive any and all rights to a trial by jury, to the litigation of disputes in state or federal courts of general jurisdiction, and to participate in any way in a class action/class arbitration, private attorney general action, or otherwise to make or proceed with any claim on a collective or consolidated basis.

This arbitration agreement applies to all agents, attorneys, contractors, subcontractors, service providers, employees, and all others acting for, on behalf of, or under the direction of King Arthur Baking, including all affiliated companies (including, but not limited to, parents, subsidiaries, and sibling corporations). This agreement is binding on you and King Arthur Baking, as well as our respective heirs, successors, and assigns.

You and King Arthur Baking agree that any claim between us involves commerce under, and is governed exclusively by, the Federal Arbitration Act (“FAA”) and federal law, and not by any state or local laws, or the laws of other countries, concerning or purporting to place limits on the availability or scope of arbitration or in any way imposing requirements beyond or inconsistent with those set forth in the FAA. This agreement, however, does not prevent you from bringing any issues to the attention of federal, state, or local agencies.

Arbitration Scope, Rules, and Requirements

There is no judge or jury in arbitration, and discovery and court review of an arbitration award are limited. However, an arbitrator can award on an individual basis the same damages and relief as a court (including injunctive and declaratory relief or statutory damages), and must follow these Terms as a court would.

The arbitration or small claims court action shall occur in the United States in the county or parish in which you reside or at such other location in the United States which may be agreed upon by you and King Arthur Baking. You may also choose to have any arbitration, whether commenced by you or King Arthur Baking, conducted by telephone or based on written submissions only.

The arbitrator has the authority to and shall resolve all claims and issues arising between us, including, but not limited to, international, federal, state, and local statutory, regulatory, constitutional, and common law claims.

This arbitration requirement covers, but is not limited to, any and all claims arising from or related in any way to your use of the Sites, your registration with the Sites, your purchase of or attempt to purchase products from King Arthur Baking, and your communications with King Arthur Baking.

The arbitrator also has the sole authority to and shall address all claims or arguments concerning the formation, legality, and enforceability of this arbitration clause, the scope of this clause, and the arbitratability of any claim or issue arising between us.

Any arbitration will be held before a single neutral arbitrator and will be governed by the Consumer Arbitration Rules and the Consumer Due Process Protocol (collectively, "AAA Rules") of the American Arbitration Association ("AAA") as currently in effect, and as modified by this Agreement, and will be administered by the AAA. The AAA Rules are available online at, by calling the AAA at (800) 778-7879, or by writing to the Notice Address. To the extent that there is a conflict between this clause and the AAA Rules, the arbitrator shall resolve such conflicts , by calling the AAA at (800) 778-7879, or by writing to the Notice Address.

To begin an arbitration proceeding, you must send a letter requesting arbitration and describing your claim to the AAA and to: King Arthur Baking, 58 Billings Farm Road, White River Junction, Vermont 05001. The AAA’s address is: American Arbitration Association Case Filing Services, 1101 Laurel Oak Road, Suite 100, Voorhees, NJ 08043. You may also send a copy to the AAA online at

If you initiate an arbitration, King Arthur Baking will reimburse you for any standard filing fee which may be required under the AAA Rules for claims under $10,000. For claims over $10,000, payment of such fees will be by a separate agreement between you and King Arthur Baking.

If we cannot agree on such payment, the arbitrator will decide how such fees should be paid and by whom. Each party shall be responsible for their own attorneys’ fees except as provided by applicable law or the AAA Rules.

We are committed to providing for dispute resolution at a reasonable cost to consumers consistent with the AAA Rules, and any matters related to such cost, if not agreed to by you and King Arthur Baking, will be decided by the arbitrator.

Supplemental Arbitration Notice For Vermont Residents Only

Only to the extent Vermont law may ultimately be found to apply to some or all of our arbitration agreement, and as to disputes between King Arthur Baking and Vermont residents only, the parties’ understand that a dispute between us may not be subject to arbitration if it involves a question of constitutional or civil rights. You agree that, by accepting these Terms & Conditions by means provided by the Sites, the arbitration requirement shall be fully enforceable as would an agreement bearing both of our signatures.

Effective Date & Supplemental Terms

This agreement was last updated on 10/28/22 and applies to all uses, purchases, or registrations occurring after that date. Updates to these Terms & Conditions shall not apply retroactively. If any part of these Terms is found to be unenforceable for any reason, it shall be removed, and the remaining Terms shall be fully enforceable.

Please contact us if you have any questions about this policy.