"I could do that."

Who among us, upon walking into a bakery, up and down the aisles at the supermarket, or past the stands at a farmers' market hasn't looked at [bread, pie, cake, muffins, cookies...] and said, "Hey, I could do that."

There's one particular place this happens to me a lot. And, I surmise, lots of other people, too.

And where's that?

Panera Bread.

You know Panera, right? While their service is speedy enough to qualify Panera as fast food, their breads, pastries, salads, soups, and desserts are a huge cut above the food at other fast-food chains.

Good food, served quickly is more like it.

Their breads and pastries are especially good, and it's no wonder – Panera's head baker, Tom Gumpel, is the former associate dean of baking and pastry arts at the CIA: the Culinary Institute of America, the country's foremost culinary school.

He was also the captain of Team USA at Paris' 1999 Coupe du Monde de la Boulangerie – the "bread-baking Olympics" – leading the American team to its first victory ever.

A Certified Master Baker, Tom was named one of America's “Top Ten Bread Bakers” by Dessert Professional magazine, back in 2010. So clearly, Panera's breads (three cheese, sesame semolina, sourdough, cinnamon raisin...), to say nothing of their bagels, pecan rolls, and other yeast-based treats, bear the touch of a master.

Sadly, there's not a Panera Bread close to where I live. But happily, I'm gradually creating my own clones of some of their most popular offerings – like their Asiago bagels.

And their signature Cobblestone, a streusel-topped, icing-glazed... well,  here's the description from their menu:

"Cobblestone: Our Cinnamon Raisin bread dough mixed with chunks of apples and spices, topped with streusel and white icing."

I can do that – and so can you!

Place the following in a mixing bowl:

1 cup (113g) King Arthur White Whole Wheat Flour*
2 cups (241g) King Arthur Unbleached All-Purpose Flour
1 1/4 teaspoons (8g) salt
3 tablespoons (32g) potato flour or 1/3 cup (32g) instant mashed potato flakes
3 tablespoons (50g) brown sugar, packed
1/2 teaspoon baking soda**
2 1/4 teaspoons instant yeast
4 tablespoons (57g) butter, room temperature
1/2 cup (113g) lukewarm milk
1/2 cup (113g) lukewarm water

*Substitute 1 cup all-purpose flour for the whole wheat flour, if desired.

**Why baking soda – isn't this a yeast bread? While it's not critical, we feel it gives the rolls a bit of extra "pop" in the oven.

Mix and then knead to make a smooth, soft dough. It may seem dry at first, but as you knead it'll soften up.

Place the dough in a greased bowl or greased 8-cup measure, cover it, and let it rise for 60 to 90 minutes, until it's noticeably puffy (though not necessarily doubled in bulk).

Lightly grease paper muffin cups, and use them to line the 12 cups of a standard muffin tin. The recipe makes 16 rolls; but if you don't have a second pan, don't stress — we'll give you an alternative.

Gently deflate the dough, and divide it into 16 pieces; each will be about 1 1/2 ounces (44g). Round each piece into a flattened ball.

Working with one piece at a time, use a bench knife (or regular knife) to cut the dough into 8 wedges. Don't worry about being precise; pieces can vary in size. Roll or shake the dough pieces in cinnamon-sugar.

Place four pieces of dough into a muffin cup. Sprinkle with raisins and chopped apple, and top with the remaining four pieces of dough.

Variation: Add a sprinkle of cinnamon chips, along with the raisins and apple. While Panera doesn't mention cinnamon chips in their Cobblestone description, they're listed in the ingredient statement.

Now, if you demand precision in a recipe, this part is probably a challenge for you. How many raisins, exactly, do you use for each roll? How many pieces of apple?

While baking often does demand exact amounts of ingredients, the filling for these rolls is more intuitive. If it looks good to you, it's right. I ended up using about 1/2 cup of raisins and a heaping cup of chopped fresh apple, total.

"Did you peel the apple?" Yes, I did; but it's really not necessary.

Repeat with the remaining balls of dough, raisins, and apple.

When you run out of room in the muffin tin, section the remaining four dough balls, and make them into a small pull-apart bread. Or make individual rolls by placing them in doubled-up aluminum foil muffin cups, set in a cake pan or on small baking sheet.

Sprinkle any remaining cinnamon-sugar atop the rolls. Cover them lightly, and let them rise for about 2 hours, until they're puffy.

As you can see from the bottom photo, these aren't real high-risers. Which is just fine, as the unrisen dough fills the muffin cups quite full to begin with.

Toward the end of the rising time, preheat the oven to 350°F.

Uncover the risen rolls, and bake them for 15 to 17 minutes, until they're a light golden brown. Don't let them darken too much; they'll be dry.

Remove the rolls from the oven, and transfer them to a rack to cool.

In retrospect, these are too dark; next time, I'll shorten their oven time just a tad.


Drizzle rolls with boiled cider, if desired; this will add flavor, as well as a nice stickiness.

When rolls are completely cool, add a simple white icing.


To make the icing, stir together the following:

2/3 cup (74g) confectioners' sugar
pinch of salt
1 tablespoon (14g) milk

Drizzle it over the cooled rolls.

[Slaps forehead...] Darn, I forgot the streusel! It should have gone on before the rolls went into the oven.

Sigh... Well, add streusel if you like; here's a good streusel recipe.

Now, in case you're wondering, "Why couldn't she make the recipe fit into a single muffin pan, so I wouldn't have to deal with leftover dough?"

I tried, I really did.

I started with a dough recipe I liked, and didn't want to mess with cutting it down by, like, 20%.

So I did some experimenting with roll size, seeing what would happen if I divided the dough into 12 pieces; 16 pieces; 18 pieces, and 24 pieces.

At top left is the dough if you divide it in 12 pieces, perfect for one muffin pan. Alas, the roll was a little too big.

At right, for comparison, is an example of dividing the dough into 24 pieces; too small.

On the bottom row, we see a 16-piece divide at left; an 18-piece at right. Large enough to look generous, but not over-the-top-silly large.

Very little difference between 16 and 18, so I went with the 16.


Cobblestone, deconstructed: Panera on top, mine on the bottom. Strangely, I couldn't find any apple at all in the Panera roll, though it did sport a lot of streusel topping and sticky glaze.

And here they are, side by side: Panera on the left, mine on the right. Clearly, the original Cobblestone is larger. But hey, if you're counting calories, a smaller, more refined sweet roll is just what the doctor ordered, right?

Are there any special bakery or restaurant recipes you've cloned at home... or would love to? Share your favorite "store-bought to homemade" projects in comments, below.

Read, bake, and review (please) our recipe for Apple-Cinnamon Pull-Apart Rolls.

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About PJ Hamel

PJ Hamel grew up in New England, graduated from Brown University, and was an award-winning Maine journalist (favorite topics: sports and food) before joining King Arthur Flour in 1990. Hired to write the newly launched Baker’s Catalogue, PJ became the small but growing company’s sixth employee.PJ wa...
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