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Weigh your flour; or measure it by gently spooning it into a cup, then sweeping off any excess. Combine all of the ingredients, and knead to make a smooth, soft dough. Use your hands, a mixer, or a bread machine set on the dough cycle. The dough will be quite sticky, and probably won't clear the sides of the bowl; that's OK. It'll firm up a bit as it rises.
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Cover the dough, and let it rise for 60 to 90 minutes, until it's almost doubled in size.
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Gently deflate the dough. Decide what shape and quantity of rolls you want to make: divide the dough into 24 pieces (for small rolls); 16 pieces (for medium rolls); 12 pieces (for large rolls), or 36 pieces (for cloverleaf rolls).
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For large stand-alone rolls: Shape the 12 pieces of dough into rounds, and space a couple of inches apart on a parchment-lined or lightly greased baking sheet.
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For medium pull-apart rolls: Shape the 16 pieces of dough into rounds, and place in two lightly greased 8" round cake pans.
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For small pull-apart rolls: Shape the 24 pieces of dough into rounds, and place in a lightly greased 9" x 13" pan, in six rows of four.
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For cloverleaf rolls: Shape the 36 pieces of dough into rounds. Place 3 rounds into the bottom of each cup of a standard-size, 12-cup muffin pan.
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Cover the pan(s), and let the rolls rise for about 90 minutes, until they're puffy. Towards the end of the rising time, preheat your oven to 350°F.
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If you're topping the rolls with seeds, gently brush the tops of the risen rolls with the beaten egg/water mixture and sprinkle with seeds. The egg wash will help keep the seeds in place.
If you're not topping with seeds, brush the rolls with melted butter, if desired; this will help brown their crust, and add buttery flavor.
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Bake the rolls for 22 to 24 minutes for cloverleafs, or small or medium-sized pull-apart rolls. Bake 25 to 30 minutes for larger rolls. The finished rolls will be a light- to medium-dark brown, depending on what you've brushed them with.
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Remove the rolls from the oven, and brush them with melted butter, if desired; this will give them great flavor, and a satiny finish.
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Remove the rolls from the pan, and serve warm. Or cool on a rack, wrap tightly, and store at room temperature for several days. Freeze for longer storage.